Top 5 Social Apps in South Africa Q1 2024: Unified Platform Performance

In the first quarter of 2024, the top 5 social apps in South Africa showed varying trends across downloads, revenue, and active users on a unified platform. Here’s a closer look at the performance of Facebook Lite, TikTok, Instagram, Status Saver - Video Saver, and NGL: ask me anything.

Facebook Lite experienced a steady increase in weekly revenue, peaking at approximately $7.9K in the final week of March. Weekly downloads showed a significant rise towards the end of the quarter, reaching 317K in the week of March 25. Weekly active users also grew, from 22.8M at the beginning of January to 24.6M by the end of March.

TikTok maintained a consistent weekly revenue, hovering around $110K to $117K throughout the quarter. Downloads surged mid-March, peaking at 310K in the week of March 18. Active users remained relatively stable, starting at 5.1M and ending at 5.3M.

Instagram showed an upward trend in weekly revenue, reaching about $12K in the last week of March. Downloads also increased, with the highest number recorded at 153K in mid-March. Active users saw a steady rise, from 4.9M at the start of the quarter to 5.1M by the end.

Status Saver - Video Saver had a notable increase in downloads, peaking at 58K in mid-March. Active users fluctuated slightly but ended the quarter with 497K. Revenue for this app remained minimal throughout the quarter.

NGL: ask me anything saw a consistent weekly revenue, averaging around $2K. Downloads experienced a peak in mid-March, reaching 35K. Active users grew from 69K at the beginning of January to 83K by the end of March.

These insights are derived from data provided by Sensor Tower. For more detailed metrics and trends, visit Sensor Tower's platform.